Your contacts on LinkedIn — do they belong to you?

Your contacts on LinkedIn — do they belong to you?
The honest answer is no, and that is not a criticism of LinkedIn. Every platform works this way: it creates the relationship and it keeps it. If an account is suspended — accidentally, automatically, mistakenly — it is not only the posts that are gone. The list is gone. And nobody sends it to you beforehand.
For most companies this is the largest unsecured position in the whole business, and it appears on no risk list. You notice it only once you try to reach the same people without the platform.
The distinction is simple: rented is everything somebody else can switch off — followers, groups, ad accounts. Owned is what sits on your own address: a mailing list, a website, a feed anyone can subscribe to.
Honestly, about us: LinkedIn is still our largest channel, and that is exactly why it is our largest rented position. We write every piece on our own site first and link from there — and the short notes additionally go out over open networks that nobody can switch off.
The first step costs one afternoon: export your contacts while you still can. Then start a list that belongs to you and write the first piece into it. Even if it is only twenty addresses — twenty that nobody can take away from you.














